Current:Home > NewsIs this the Krusty Krab? No, this is Wendy's: New Krabby Patty collab debuts this week -InvestSmart Insights
Is this the Krusty Krab? No, this is Wendy's: New Krabby Patty collab debuts this week
View
Date:2025-04-16 19:26:21
Wendy's is bringing the Krabby Patty to real life, and it hits restaurants this week.
The company announced last week it is partnering with Paramount to celebrate the 25th anniversary of "SpongeBob SquarePants" by launching the "Krabby Patty Kollab," which will feature two menu items that will be available at Wendy's restaurants for a limited time:
- Pineapple Under the Sea Frosty: A vanilla Frosty with a pineapple mango flavored puree swirl − a first-of-its-kind Frosty flavor innovation.
- Krabby Patty Kollab Burger: The restaurant's take on the famous cartoon burger features a quarter pound of beef, two slices of melty American cheese, lettuce, tomato, pickle, onion, and a "top-secret Krabby Kollab sauce" on a toasted bun.
Both menu items will be available at Wendy's restaurants nationwide beginning Tuesday, Oct. 8, Wendy's said in the news release last week.
However, some lucky customers who visit an "immersive Wendy's drive-thru experience" in Los Angeles' Panorama City neighborhood are able to get an early taste of the new Krabby Patty starting Monday, Oct. 7.
According to the news release, "The Krabby Patty Kollab" program will bring food items inspired by the "SpongeBob SquarePants" Krabby Patty "into the real world and onto menus for the first time ever." The animated show first premiered on Nickelodeon in 1999.
What's in the 'top-secret' sauce?Wendy's keeping Krabby Patty recipe 'closely guarded'
"It makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!" said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company, in the news release.
“‘The Krabby Patty Kollab’ marks another innovative way to continue the landmark 25th anniversary celebration of ‘SpongeBob SquarePants,’ bringing Bikini Bottom to the surface like never before,” said Dario Spina, CMO, Paramount Brand Studio, in the news release.
What's in 'top-secret' Krabby Patty sauce?
The announcement of the burger's ingredients led many fans to wonder, "What's in the secret sauce?"
We asked, and Wendy's answered with the following:
"Our top-secret Krabby Kollab sauce is a closely guarded recipe that makes the first bite of the Krabby Patty Kollab Burger worth the wait for 'SpongeBob SquarePants' fans and Wendy's customers alike," a Wendy's spokesperson told USA TODAY in an emailed statement Friday.
Much in the way that Mr. Krabs, the proprietor of the Krusty Krab, guards the Krabby Patty secret formula in the cartoon series, Wendy's plans to guard the sauce's recipe in real life.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (13)
Related
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- An Oil Giant’s Wall Street Fall: The World is Sending the Industry Signals, but is Exxon Listening?
- In a Move That Could be Catastrophic for the Climate, Trump’s EPA Rolls Back Methane Regulations
- Q&A: The Sierra Club Embraces Environmental Justice, Forcing a Difficult Internal Reckoning
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Colleen Ballinger faces canceled live shows and podcast after inappropriate conduct accusations
- Sony says its PlayStation 5 shortage is finally over, but it's still hard to buy
- The never-ending strike
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- NOAA’s ‘New Normals’ Climate Data Raises Questions About What’s Normal
Ranking
- Highlights from Trump’s interview with Time magazine
- Southwest promoted five executives just weeks after a disastrous meltdown
- Cross-State Air Pollution Causes Significant Premature Deaths in the U.S.
- How the Paycheck Protection Program went from good intentions to a huge free-for-all
- Federal hiring is about to get the Trump treatment
- Pete Davidson Charged With Reckless Driving for Crashing Into Beverly Hills House
- Millions of workers are subject to noncompete agreements. They could soon be banned
- NFL Star Ray Lewis' Son Ray Lewis III Dead at 28
Recommendation
Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
Electric Vehicles for Uber and Lyft? Los Angeles Might Require It, Mayor Says.
New nation, new ideas: A study finds immigrants out-innovate native-born Americans
Inside Clean Energy: The Case for Optimism
Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
Coinbase lays off around 20% of its workforce as crypto downturn continues
This Frizz-Reducing, Humidity-Proofing Spray Is a Game-Changer for Hair and It Has 39,600+ 5-Star Reviews
Fossil Fuel Advocates’ New Tactic: Calling Opposition to Arctic Drilling ‘Racist’